We all know it's important to chase lapsed members. By the time it's got to an LLO these members have received 2 renewal invoices, but is there a better way of doing this?
- should LLOs be chasing lasped members? As we can now personalise our emails - should membership just run a report email of all lapsed members with the sort of email you're sending, then give you the last lot in October?
- is the personal touch from the LLO better?
- what have LLOs found to be useful (email is better than phone etc)
- are there serial offenders who only renew when the LLO contacts them and is this a problem?
- does anyone know what other associations do?
- are we choosing the best time to be chasing members - should we do it earlier, later etc?
